SEO  

Probably the most important method though is to get a high ranking on search engines. That’s free traffic.

Again, there are all sorts of books and experts who can help you improve your SEO and win a top spot for a site. I have had experience with a number
of strategies that could help you improve your ranking. I’d like to share
them with you now.

Robot.txtThe first thing you need to know about indexing your site at search engines
is that you control which pages are indexed and which are excluded. You do
that with a file called robots.txt.
Robots.txt contains nothing more than a record of which robots should index
which pages.
Without going into too much detail, there are two conventions used in a
robots.txt file:
User-agent: [Defines which robots the site is addressing.]
Disallow: [Allows you to list the sites or robots you want to
exclude.]
In general, you’re probably going to use “User-agent: *” to make sure that
you’re addressing the robots of every search engine and you’ll probably want
include all of your pages (although you might want to exclude your
directories: “Disallow: /cgi-bin/”).
Robots.txt just allows you to control which robots index which pages. It’s
important to have in your directory but it won’t really increase your search
engine rankings.Titles, URL’s and links are much more important.

Titles And URLs
The first thing you need to know about indexing your site at search engines
is that you control which pages are indexed and which are excluded. You do
that with a file called robots.txt.
Robots.txt contains nothing more than a record of which robots should index
which pages.
Without going into too much detail, there are two conventions used in a
robots.txt file:
User-agent: [Defines which robots the site is addressing.]
Disallow: [Allows you to list the sites or robots you want to
exclude.]
In general, you’re probably going to use “User-agent: *” to make sure that
you’re addressing the robots of every search engine and you’ll probably want
include all of your pages (although you might want to exclude your
directories: “Disallow: /cgi-bin/”).
Robots.txt just allows you to control which robots index which pages. It’s
important to have in your directory but it won’t really increase your search
engine rankings.
Titles, URL’s and links are much more important.

Links
The more links you have, the better. And the better the sites that list those
links the more they’ll be worth. It is always worth aiming to put your links on
sites that look good and have high rankings. In fact, being listed on a poor
site can bring your ranking down.
One of the best places to place links to improve your search engine
rankings is on forums. This isn’t an exchange; you post your links on their
site, they don’t post their links on yours.
Make sure you browse forums regularly, add comments and include your URL
in your signature. You’re likely to get the best results on good forums related
to your topic but don’t be fussy. Even unrelated forums can help to improve
your search engine ranking.
Google’s spiders love forums and review them every week. And because
these sites tend have quite high ranking, those posts will do wonders for your
listings.
Of course, you shouldn’t ignore the SEO forums themselves for some good
tips. www.searchengineforums.com is one good place to browse and
http://forums.seochat.com is another. You should also check out my own
forum www.AdSenseChat.com. Although this is mostly about AdSense
optimization, not surprisingly, SEO issues are discussed often, especially as
they relate to AdSense. It’s a great source to dig up new ideas.

And if you’re going to putting your links all over the forums, why not
do the same thing for blogs?
You can think of blogs as places to read someone’s writings if you like, but
don’t forget they also let you add your own feedback. That means that as an
AdSense publisher, you should also be thinking of them as free places to post
your links. Again, any blog is good but top blogs on your topic are probably
the best.The easiest way to put your links across the Web though is to do a link
exchange. If you’ve got friends who have websites, start there. That’s
very easy.





Create Gateways
Usually, your links will lead directly to your home page. That’s where you see
your site as starting and that’s where you want them to enter.
But if the content the user wants to see is on one of the internal pages,
there’s no reason for them to have to click around to find it. Fill that page
with keywords that relate to the content on that page and it will have its own
search engine ranking — and well-targeted ads.
Thus, if you have a site about cats and one of your pages was about cat
food, it would make sense to put plenty of cat food keywords on the page.
That would get you cat food ads and a high ranking on search engines when
someone does a search for “cat food” rather than just people who wanted toknow about “cats.”

Create Gateways