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HOW TO BUILD A BETTER BLOG  

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If you have dream of building a good blog and get a lots of people to read your blog then there is tough task ahead. Lots of sleepless nights. Its not that easy as lots of people think.
1st and foremost thing is that why people will read your blog. Why not other’s blog. Yes the answer is that your blog is the one which serves others which other blogs don’t. so one should conclude that your content should be unique. Never take the shortcut. Try to write content of your own. Don’t just copy it from others and paste it in your blog.
Your blog layout should be clean so that readers can get their thing easily. Don’t mess you blog. Make sure your blog is clean and simple.
Place a counter which will determine the number of visitors to your blog.
Get as much as internal links in your blog. While reading some thing one can see a link below and get curious to know what it is. This process can help a lot.
Submit your blog to search engines like google , yahoo, MSN etc
You can also submit your blog in various social bookmarking sites.

BUILD A BETTER BLOG AN LET OTHERS KNOW

Improving search engine ranking  

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Traffic matters the most in getting your blog poular and climb the search engine ranking these days

MORE TRAFFIC = MORE CLICKS = MORE MONEY


This is as simple as it gets. The traffic volume is the main factor in improving the search engine ranking.
There are two types of search engines.
FREE
PAID
Lots of factor depends on improving your ranking
But I feel the 1st and foremost id your CONTENT
Your content should be unique and user friendly. People should easily understand what your page is.
Every search engines know where to put your website based on your content and keyword.if your blog is based on how to fly a kite. Then your blog will be shown when some one searches how to fly a kite in search engines. If some one searches fly kite, think that how the search result will vary. The thing is two use your KEYWORD PERFECTLY.
So one should know for improving their position in search engines is which keyword to use and in which way to optimize it . but one should remember that heavily searched keywords are used by many people. It takes a lot of times understanding SEO and keyword. Some factors are

You have to search volumes on the specific keywords

Number of opponents of that same particular keyword

Ads available on that keyword

Your title also matters a much

Number of internal links

Use keyword in content

Link with other blogs and sites

Create site navigation map

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How To Improve CTR Of Your Google Adwords!  

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Here are some simple tips to improve your CTR --

YOU HAVE TO MATCH YOUR CONTENT WITH YOUR ADS.
Google robot comes to your page and verifys content. Then google send ads based on your content. So now you can guess how google is so accurate in giving ads to your site. As far as I know google adsense is the best CPC PROGRAME today. No can challenge it .
But these days CTR is getting lower day by day as internet users are increasing and the number of sites bases on your search keyword are much more than earlier.

For improving CTR you should have to follow three steps
POSITION OF ADS
COLOUR OF ADS
FORMAT OF ADS